If you’ve ever felt isolated and embarrassed by thinning hair you’re not alone. A staggering one in three women and one in two men will suffer from thinning hair at some point in their lives with poor diet, smoking, stress, pregnancy, childbirth and the menopause all common causes of the condition.

For many sufferers, thinning hair leads to loss of confidence. Over half of Irish women (57%) have admitted the appearance of their hair affected their self image according to a recent poll.

That’s why thinning hair supplement specialist Viviscal, by Irish healthcare company lifes2good, is supporting National Thinning Hair Awareness Month, which takes place throughout June and aims to both raise awareness of the issue and provide sufferers with comprehensive advice and support to manage their thinning hair. Backed by TV personalities Jennie Bond and Cheryl Baker, who have personally suffered from thinning hair, National Thinning Hair Awareness Month is also supported by a new consumer guide entitled ‘Heads Up’.

Launched in association with industry experts Dr Deborah McManners (GP), Terry Calvert (Award-winning Hair Stylist) and Vetta Thompson, (International Trichologist), the new consumer guide will help sufferers to understand the different types of thinning hair and their causes, how to recover from thinning hair as well as nutrition advice and styling tips to encourage healthy looking hair.

“Thinning hair is much more common that many people think,” said Dr Deborah McManners, GP, naturopath and medical author. “While people often lose their hair with age, thinning hair in younger people can be a barometer of their general health. The new consumer guide aims to help sufferers identify their thinning hair, understand it and take steps to manage it.”

Jennie Bond says: “Thinning hair became a problem for me as I began to get older. I started noticing a bit of thinness along my parting but it was more recently when I had a fringe cut it really began to show. My mother commented on my hair looking thin at the front and then my daughter in typical teenage-style remarked that I was going bald.

“It made me feel much more self conscious about my appearance and getting the right information about thinning hair was very reassuring to me. That’s why I think Thinning Hair Awareness Month is so important. The more that thinning hair is brought out in to the open, the less embarrassing it will be to admit to it and the easier it will be for people to find solutions.”

The new FREE ‘Heads Up’ consumer guide can be requested by calling 1890 601801 or by emailing info@lifes2good.ie
Notes to editors:
Viviscal has developed National Thinning Hair Awareness Month to raise awareness of the issue and provide sufferers with comprehensive advice and support to manage their thinning hair.

Available on request:
- Interviews with celebrity thinning hair sufferers Jennie Bond, Cheryl Baker and Lee Sharpe
- Comment from experts Deborah McManners, Terry Calvert and Vetta Thompson
- Thinning hair case studies
- Thinning hair statistics from a new national poll

About the Viviscal Range
Viviscal is the original and world’s widest selling thinning hair supplement and has now launched in Ireland. It naturally helps nourish and strengthen hair while promoting existing hair growth.

Developed by Finnish scientists, Viviscal has been widely scientifically tested with findings published in leading international journals and contains more than 50% more protein than its closest competitor. The range includes both dietary supplements and complementary hair care products, nourishing the hair both inside and out.
The active ingredient in Viviscal is a pure marine protein complex called AminoMar C™. A powerful combination of marine extracts, organic silica and Vitamin C, it contains nutrients to nourish the hair follicles naturally from within.

Viviscal works in four stages over 6 months although most users notice a difference after just 3-4 months:
1. Nourishing hair follicles
2. Strengthening and promoting growth of existing hair
3. Stimulating growth of hair that has slowed down or temporarily stopped
4. Promoting healthier more vibrant hair from within

The range includes:
• Viviscal Maximum Strength Supplements (with 22% active protein)
• Viviscal Man Supplements (with 30% active protein)
• Viviscal Shampoo & Scalp Cleanser and Conditioner
• Viviscal Scalp Lotion (to accelerate follicle absorption of nutrients)

Prices range from €59.95 for Viviscal Maximum Strength Supplement to €11.95 for the Viviscal Shampoo. The Viviscal range is available in leading pharmacies and health food stores or by calling Lifes2good’s customer care line in Galway on 1890 601 801 or logging onto www.lifes2good.ie